DTLR Analytical CRM is developed to create an outstanding customer management practice in the retail industry, with an omnichannel approach.
DTLR engages data mining, to predict the customer behaviors. Retail adaptations of models such as customer segmentation, basket and RFM analysis and segment transition scores are brought together in DTLR to deliver a well-structured system for the CRM managers. With the data cleansing and deduplication functionalities, the customer information base is always kept updated and of good quality. The behaviors of the target and control groups are measured and the success of the campaigns are evaluated with the Campaign Performance Analysis.
You can improve your profit and customer satisfaction by spending your campaign budgets for the right customers. You need to capture and interpret the trails of your customers and estimate how they will make the next move. You will figure out how to react, mining the information from the huge volume data, with DTLR.