It is a sales channel-independent, centralized, online, real-time and easy to use Campaign Management System.
Without being limited with the capabilities of the POS ( point of sale), Campaign Management is easily integrated with physical stores POS, kiosk, e-Commerce, and mobile commerce applications, providing an omnichannel experience that can be easily created by business users via wizards. Providing the use of award types such as discounts, coupons, checks, points or messages, Campaign Management provides holistic, targeted campaigns with customer loyalty programs. DTLR Campaign Management is fully integrated with Microsoft Dynamics AX Retail POS, DTLR Retail Analytics and DTLR Analytical CRM. With the centralized structure built od Microsoft Azure, Campaign Management enables you to go beyond your competitors' promotional competencies and allows you to use cumulative campaign conditions - reward yields based on the customer's total purchasing / buying frequency during the campaign. All the campaigns valid at the same time interval are rendered with prioritization algorithms.
By increasing the effectiveness of your campaigns, you can lower your costs. You can very quickly react to your competition's campaigns. Campaign Management will help you make a difference with your own campaigning skills and flexibility to create rich campaigns. You can integrate different sales channels with Campaign Management to create an omnichannel management culture.